Air Freight vs Stockout: The Real Cost Analysis Your Business Needs

Stock management software
Stock control

Published on February 23, 2025

10 min read

Every small business faces this crucial supply chain decision: Should you pay premium shipping rates to maintain stock levels, or accept a temporary stockout? It's a complex calculation that impacts your inventory control, customer satisfaction, and long-term business success.

Common Causes of Unexpected Stock Gaps

While some stock gaps can be predicted through careful inventory planning, many occur due to unexpected circumstances that challenge even the most robust supply chain management systems:

  • Viral Marketing Success A sudden surge in demand from successful social media exposure or influencer mentions can quickly deplete normal stock levels before sea freight reinforcements arrive.
  • Forecasting Errors Miscalculations in seasonal demand patterns or new market trends can leave you with insufficient inventory despite regular ordering.
  • Competitor Stock-Outs When competitors run out of stock, their customers may flood to your store, creating unexpected demand spikes.
  • Supply Chain Disruptions Delays in sea freight due to port congestion, customs issues, or supplier problems can extend lead times beyond safety stock coverage.

Understanding Stock Gaps and Supply Chain Risk Management

A stock gap, or stockout, is a critical inventory management challenge that occurs when warehouse inventory is depleted before the next shipment arrives. While it might seem like a simple inventory tracking issue, the implications for your supply chain management run deep:

  • Lost Sales The immediate impact is missed revenue from customers who would have purchased your product.
  • Customer Trust Stockouts can damage your reputation and push customers to competitors.
  • Marketplace Rankings E-commerce platforms often penalize listings with poor inventory performance.
  • Long-term Effects Repeated stockouts can affect your brand's reliability and future customer behavior.

Logistics Management and Air Freight Solutions

Air freight offers a supply chain solution to prevent stockouts in your warehouse management system, but it comes with its own considerations for inventory control:

  • Higher Shipping Costs Air freight can cost 4-6 times more than sea freight.
  • Reduced Margins These increased costs directly impact your profit per unit.
  • Faster Transit Times Typically 5-7 days versus 30-40 days for sea freight.
  • Smaller Shipment Sizes Air freight often means shipping smaller quantities more frequently.

Why wouldnt you want to air freight?

Some products are not worth air freighting due to the cost of freight outweighing the profit margin. Consider two products:

  • Product A: Sells for $7.99, occupies 8 × 8 × 8 cm (512 cubic cm)
  • Product B: Sells for $6.99, occupies 2 × 2 × 2 cm (8 cubic cm)

Despite Product A having a higher selling price, Product B is more likely to justify air freight costs since it takes up 64 times less space while only having a 13% lower price point.

Supply Chain Analytics for Better Decision Making

The choice between air freight and accepting a stockout requires sophisticated inventory tracking and supply chain analytics. Your inventory management system needs to consider:

  • Current stock levels and inventory burn rate
  • Historical sales data and trends for this product (Is it likely to continue selling at the same rate?)
  • Wait time for manufacturing, freight, customs, and delivery
  • Cost of shipping this particular product on express freight
  • Average price at which you sell the product

Introducing Stockmate's Supply Chain Management Calculator

To solve this complex inventory control decision-making process, Stockmate is developing an advanced supply chain analytics calculator that will revolutionize how businesses approach logistics management and inventory tracking decisions.

Automated Inventory Management System

Our warehouse management system takes the guesswork out of supply chain decisions by analyzing:

  • Real Lead Times Precise delivery time calculations for each shipping method.
  • Carton Cost Analysis Detailed per-item cost calculations for both full and partial carton shipments.
  • Input/Output Analysis Comprehensive comparison of input costs against average selling prices across multiple channels.
  • Profit Projections Detailed profit analysis across different marketplaces and shipping methods.

What Does This Mean for Your Business?

For each product in your inventory, we'll provide a detailed profit breakdown based on different shipping methods - whether it's air freight, sea freight, or any other transportation mode. This analysis will empower you to make data-driven decisions that maximize your business's profitability.

When Will This Be Available?

The calculator requires full marketplace integrations to function optimally. We anticipate releasing a stable version to the public in early 2026.

The Bottom Line for Your Supply Chain

The decision between air freight and accepting a stockout shouldn't be based on gut feeling. With Stockmate's upcoming inventory management system, you'll have the supply chain analytics tools to make informed decisions that protect your profits and customer relationships. Stay tuned for this game-changing feature that will transform how you manage your inventory control and logistics management.

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